A crowd of people wearing fake mustaches gathers in an attempt to break the Guinness World Record for the most people wearing false mustaches, Thursday, March 7, 2013, to kick off Gilda's LaughFest 2013 in Grand Rapids, Mich. (AP Photo/The Grand Rapids Press, Sally Finneran)
They ask participants to help set a new Guinness World Record for the largest gathering of people wearing false mustaches and say 1,544 people did so Thursday evening. The record awaits Guinness certification.
Gilda's LaughFest says participants who came to Rosa Parks Circle received official LaughFest mustaches.
According to LaughFest officials, the current fake mustache world record of 648 participants was set in September at an event organized by the St. Louis Rams.
Last year, LaughFest's kickoff event broke a Guinness World Record for the largest number of people wearing fake animal noses. The year before that it was people tossing rubber chickens.
LaughFest begins Thursday and runs through March 17.
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