The store is targeted to open in 2014 and will be a leading anchor of the recently announced 1,200-acre LakePoint Sporting Community & Town Center located at the Red Mountain and Emerson exits off Interstate 75.
“We are very excited to be a part of this tremendous development that is destined to become one of Georgia’s top attractions and an inspiration for young people around the country to be able to excel in the sports they love,” stated Johnny Morris, Founder of Bass Pro Shops.
“We look forward to offering a vast selection of high quality gear and Bass Pro Shops famous low prices combined with friendly, expert service to the sportsmen, women and kids who come to this state-of-the-art sports destination development.”
The store will initially generate approximately 200 jobs which will be offered to the many outdoor enthusiasts in the Emerson area.
Approximately 300 acres adjacent to the store will be developed as a nature park and it, as well as the store, will pay tribute to Georgia’s great outdoor heritage. The nature park will also be used for product testing and to host shooting, archery and outdoor activities for kids.