ROME, Ga. — General Shale continues has continued the evolution of brick product by adding brickweb™, a new product that will transform the traditional installation process for thin brick.



Brickweb™ significantly simplifies the installation of thin brick surfaces for interior projects by using a traditional tile-mounted web-backer for mounting almost two square feet of thin brick at once.

Designed for both professionals and do-it-yourselfers, brickweb™ combines easy application with genuine clay fire brick finishes.

The introduction of brickweb™ increases the design possibilities for thin brick as an even more viable alternative to traditional masonry, creating the warmth and texture of real brick without the need for additional structural support. Thin brick may be featured in kitchen backsplashes, borders and islands; around fireplaces to add design and color variation; and for wall surfaces and ceiling covers.

“We are excited to offer this new product that will make customized thin brick surfaces more available and practical – for homeowners or for professional installers and designers,” said General Shale President and CEO Dick Green. “The design flexibility of brickweb™ allows virtually any surface to be easily finished with the beauty of exposed brick.”

Headquartered in Johnson City, Tenn., General Shale maintains a retail location at 121 Turner Bend Road SW in Rome.

General Shale is the North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world’s oldest green building materials.