Analysts: Ga. firm doesn't need Hostess brands
by Associated Press
Nov 24, 2012 | 1652 views | 0 0 comments | 4 4 recommendations | email to a friend | print
This 2003 file photo originally released by Interstate Bakeries Corporation shows Twinkies cream-filled snack cakes. Twinkies first came onto the scene in 1930 and contained real fruit until rationing during World War II led to the vanilla cream Twinkie. (AP Photo/Interstate Bakeries Corporation via PRNewsFoto)
This 2003 file photo originally released by Interstate Bakeries Corporation shows Twinkies cream-filled snack cakes. Twinkies first came onto the scene in 1930 and contained real fruit until rationing during World War II led to the vanilla cream Twinkie. (AP Photo/Interstate Bakeries Corporation via PRNewsFoto)
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ATLANTA (AP) — A Georgia firm is speculated as a possible buyer of Hostess Brands assets like Twinkies, Ding Dongs and Wonder Bread.

But industry analysts say Flowers Foods in Thomasville should be wary of any deal as Hostess liquidates. Flowers already makes Nature's Own and other recognizable bakery brands.

William Chappell is from SunTrust Robinson Humphrey. He told The Atlanta Journal-Constitution that Flowers already has a wide enough market presence to gain from the Hostess bankruptcy, without spending money buying any of its brand names.

Tim Ramey in a D.A. Davidson & Co. analyst. He said the future of Hostess brands is uncertain. Items like Twinkies, he added, hit their peak popularity a long time ago and are now in a death spiral.

Flowers executives have not discussed any plans publicly.
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