Coca-Cola gets bigger ties with Madison Square Garden
by The Atlanta Journal-Constitution
Mar 25, 2010 | 646 views | 0 0 comments | 8 8 recommendations | email to a friend | print
Coca-Cola Co. and Madison Square Garden have expanded their marketing partnership to cover additional brands such as Powerade, Dasani and enhanced waters. The agreement extends for more than five years a 100-year relationship between the two companies. It also gives Coca-Cola a way to advertise to four million people who attend the New York City venues every year, and an additional 77 million households who watch concerts and games on television.

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