Coca-Cola gets bigger ties with Madison Square Garden
The Atlanta Journal-ConstitutionRn T.Com
Mar 25, 2010 | 646 views | 0 | 8 | |
Coca-Cola Co. and Madison Square Garden have expanded their marketing partnership to cover additional brands such as Powerade, Dasani and enhanced waters. The agreement extends for more than five years a 100-year relationship between the two companies. It also gives Coca-Cola a way to advertise to four million people who attend the New York City venues every year, and an additional 77 million households who watch concerts and games on television.